Tribute to Tendulkar: Coca-Cola to roll out 6.5 million 'Sachin' cans as part of 100th century celebrations

The world's largest beverages brand plans a grand tribute to Sachin Tendulkar who is one century short of becoming the first batsman to score 100 international centuries: launch some 6.5 million special Coca-Cola cans with pictures of the master batsman. The move will help the cola giant make the most out of its Rs 12-15-crore endorsement deal with Tendulkar signed early this year, and make up for not leveraging the association during the Cricket World Cup that India won.

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