Reliance Jio is Hitting Indian Telcos Left Right And Centre All For Customers Good But No, It’s Not Really Free!
Akash and Mukesh Ambani at an event to unravel tariff details of Reliance Jio. PC: Business Standard Free voice calls, lowest data tariff in the world, complimentary all-free services for three months — Reliance is back into Telecom business and if initial reaction of market is anything to go by, it is here to disrupt everything as we know it today. But remember, nothing really is free not even what is Free! If there is one thing that we Indians are crazy about, it’s anything that’s free. And people behind Reliance Jio know it very well. In an Indian telecom arena where big players like Bharti Airtel and Vodafone are already spread all over the length and breadth of India leaving the very little remaining space for other competitors, Reliance if it was serious of making any comeback that could be felt then it was supposed to make the ‘bombshell’ announcement. And it did exactly just that and lot more today when it announce arrival of Reliance Jio. The ...