Dheeraj Kalgutkar

While going through my morning dose of reading, I bumped into this medium piece about a Pepsi ad featuring Kendall Jenner (suggest you watch the ad before reading any further). Whoa! It felt like I have been living under a rock in some Saharan desert. Little more reading and damn, this had in fact been huge. There has been so huge a backlash that the Pepsi has now taken down their ad. They say, “ Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologise for putting Kendall Jenner in this position.” Bernice King, daughter of civil rights leader Martin Luther King Jr. tweeted, If only Daddy would have known about the power of #Pepsi . pic.twitter.com/FA6JPrY72V — Be A King (@BerniceKing) April 5, 2017 Most of the controversy, I hear is over the stark similari...

They were sitting. Quietly at their eleventh floor office. One in white and another in light pink. Their workstation a perfect pedestal to savor rains without getting wet. From there they used to see people walk down the lane that lead to main gate, see people sipping tea sitting on bench under that shady almond tree. They enjoyed watching people from above. It made them feel like super-humans. They watched people walk away from their tower and come to it, in group of two, three, four and sometimes lonely souls. But today was unlike those days. Nobody was looking through glass walls. The eyes that watched people from eleventh floor were busy onto something else today. Fingers were pointed at one another, mouths opened wide and shut, the poor rack of files were getting punched and kicked from their restive place. A war was upon them. Every other occupant of eleventh floor was staring at the screen before them. The blue, white, yellow screens with black texts. But the...